Lincoln Paiva
How to ensure people’s transportation and at the same time be sustainable?
The better that the economy of a country is, the greater the demand will be for transportation and the larger the impact will be on the public transportation service and the emission of CO2, with obvious repercussions on the traffic of towns and cities.
The Green Mobility Project arose from the need to develop a culture concerned with managing the demand for mobility in a sustainable manner in order to reduce the use of individual transportation, responsible for 70% of the occupation of the earth and for the problems arising from this option such as pollution and investments in modal infrastructure, as well as to discuss alternative, more sustainable means for cities.
Evaluating the current models of mobility of the large global urban centers, the MelhorAr Project opted to develop projects focusing on the corporate market, responsible for a large part of the transportation in cities, both of workers and of the distribution of consumer goods. This work model is unique throughout the world, as most consultancies perform with governments.